Andrés Gvirtz, PhD
Andrés Gvirtz is a Lecturer (Assistant Professor) in Marketing Technology and Innovation at King‘s Business School at King‘s College London. His research focuses on ‘who’ and ‘where’ consumers are, aiming to improve our understanding of consumer behaviour by combining personality data (who) with spatial information (where). Additionally, he is a Research Affiliate at the King's Institute for Artificial Intelligence.
Andrés advises several technology start-ups and routinely collaborates with companies, e.g. with Nokia Bell Labs. He has a background in management consulting, having worked at McKinsey & Company, Boston Consulting Group, UBS and PwC.
Before joining King’s College London, he was a supervisor for Marketing at Judge Business School, University of Cambridge and taught Psychometrics at the Department of Psychology, University of Cambridge, where he was nominated for the Student Led Teaching Awards. At King’s, he has been awarded an Innovation Education Fund, shortlisted for the Dean’s Awards (Teaching) and nominated for the King’s Education Awards.
Andrés holds a PhD in Psychology from the University of Cambridge and was a Visiting Fellow at Harvard Business School. At Cambridge, he was a finalist for the Cambridge Applied Research award and held the honorary Vice-Chancellor Award (Cambridge Trust), an Economic and Social Research Council studentship (ESRC-UKRI) and was selected as a Peterhouse Scholar.
Previously, he received a MPhil in Psychology (University of Cambridge) and a BA in Economics and Psychology (Clark University) as a scholar of the German National Academic Foundation (Studienstiftung) and the Gerhard C Starck Foundation. Andrés is looking forward to hearing from interested researchers, students and industry partners, please reach out via e-mail.
Education
University of Cambridge
Harvard University, Harvard Business School
University of Cambridge
Yale University
Heidelberg University
Clark University
Research assistantships
Harvard University
Cornell University
Clark University
Professional Experiences
Business school & Psychology supervisor
I taught the theory and implementation of Psychometrics to undergraduate students at the University of Cambridge, and was a Supervisor for Marketing and Organisational Behaviour to graduate students at Judge Business School, University of Cambridge
ENTREPRENEURSHIP
I have been a Y-Combinator finalist, as well as an analyst for blue-chip companies. An extended interest in aerospace lead to the creation of CompactCopters, a stealth company looking into making industry inspections safer.
A cool side project CompactCopters supported are drones dancing in a show. You can see part of the performance in Britain got talent, or a making of video here.
Corporate engagements
Past gigs include working as summer analyst / associate at:
• McKinsey & Company
• Boston Consulting Group
• UBS
• PricewaterhouseCoopers
I worked especially with finance clients, helping them realize organizational goals with the help of data analysis. Examples include using advanced analytics insights to improve debt collection by remodelling a bank’s communication strategy or automizing an analysis tool diagnosing cooperation issues within functional units of organisations. In addition, I also worked as a Data Science Researcher for the Nokia Bell Labs.
